Food Fair Helsinki 2027 (Ruokamessut)

Event dates: April 2027 (exact dates to be confirmed)
Location: Helsinki, Finland
Visitors: approximately 63,000 active visitors

Specialisation and uniqueness: Finland’s largest and most comprehensive food and beverage exhibition, which annually attracts the country’s most affluent consumer audience. The event is organised by Messukeskus – Helsinki Expo and Convention Centre, Finland’s largest exhibition venue. Food Fair Helsinki stands out among industry events for its format: it is not a B2B exhibition in the traditional sense, but a unique opportunity to present a product directly to Finnish consumers — who are inquisitive, quality-oriented and open to new taste experiences.

The exhibition covers the full range of food, beverages and wine, as well as kitchenware and home cooking solutions. The exhibition format is built around live interaction: tastings, cooking demonstrations, new product launches and direct contact with visitors at the point of first encounter with the brand. It is here that Finnish consumers first try, evaluate and decide whether this product will end up in their shopping basket.

The key feature of Food Fair Helsinki is its combination of a large consumer audience with a dedicated B2B component. The first day of the exhibition opens with a special Trade Morning Event — a closed session exclusively for industry professionals: buyers, product range managers, retailers and industry experts from Finland and neighbouring markets. This means that the same stand operates in two modes: first as a tool for business negotiations with buyers, and then as a direct channel of communication with tens of thousands of end consumers.

For food producers, Food Fair Helsinki offers a unique opportunity where a single participation serves two purposes: introducing the product to the Finnish market at the consumer level and establishing direct contact with buyers who decide on adding new items to their product range. The Scandinavian market is characterised by high purchasing power and a willingness to pay for high-quality imported products — and Food Fair Helsinki is the most effective place to demonstrate to this audience that your product is worth their while.