PLMA Amsterdam 2026

On May 19–20, Ukrainian companies presented their products at the PLMA Amsterdam exhibition as part of Ukraine's representative pavilion, organized by the U-Food Association together with the State Institution "Entrepreneurship and Export Promotion Office".
PLMA Amsterdam is the world's largest private label trade show, which annually brings together leading buyers, retailers, and manufacturers from over 70 countries.
This year, Ukraine was represented by six companies from various segments of the food industry:
OLIS LTD LLC — one of Ukraine's largest producers of mayonnaise, sauces, ketchup, and refined sunflower oil, with export experience spanning more than 20 countries worldwide.
HD BAKERY AND SNACKS PJSC — a national group of companies combining bakery and flour confectionery production, offering a wide range of food products under private label.
DARLISAD LLC — a leading producer of frozen berries and organic fruits from ecologically clean regions of Ukraine, with over 15 years of experience.
HRONA LLC — one of Ukraine's leading biscuit manufacturers, exporting products to markets in Europe and the USA.
LANTMÄNNEN AXA PJSC — Ukraine's largest producer of dry breakfast products: flakes, muesli, granola, oatmeal, and cereal bars under the AXA and START brands.
ASKANIA-PAK LLC — a leader on the Ukrainian market in the production of sauces, honey, jams, and other food products in portion packaging.
The stand was visited by 240 verified buyers. Over the two days of the exhibition, each manufacturer held 40 promising B2B meetings with potential partners, buyers, and retailers from across Europe and beyond. Interest proved broader than expected — inquiries came from both the HoReCa segment and retail chains, and covered both private label products and participants' own brands. The exhibition also provided an opportunity to meet with existing partners. Participants highly praised the level of event organization and the quality of the business audience, expressing hope that the contacts established will develop into real, long-term contracts.
Participation in PLMA Amsterdam is an important step in building Ukraine's sustained export presence in international markets. Ukrainian manufacturers demonstrated a high level of readiness for cooperation, confirming the quality of their products and their professionalism at one of the industry's most prestigious platforms.