U-Food Association Presented Ukrainian Agrifood Sector at Fruit Attraction 2026 in Madrid

IFEMA MADRID hosted Fruit Attraction 2026, one of the premier international trade fairs for the fresh produce and fruit and vegetable sector. The event serves as a crucial global platform for international trade, market innovation, and supply chain collaboration across the fresh produce ecosystem

U-Food Association served as the official representative of Ukrainian food and agricultural producers, organizing a joint national stand for Ukrainian manufacturers

The capabilities and products of the following Ukrainian companies were presented during the exhibition:

• "Vitamin 2025"

• Farm "Gadz"

• LLC "Agrarian Company 2004"

• LLC "MUSHROOM BUSINESS"

• Company "Alta Krayina"

• Agrofirma "Korsun"

• Farm "Vladam"

• Public Association "UKRSADVYNPROM"

During the trade fair, association representatives held 18 structured B2B negotiations with international buyers, importers, and retail network purchasing managers, gathering more than 60 new business contacts. The primary emphasis was placed on Ukrainian fruit and vegetable processing, with a dedicated highlight on the mushroom sector as a unique growth vehicle for expanding partnerships in Spain and Spanish-speaking countries

Participation in Fruit Attraction 2026 reinforces Ukraine's role as a trusted partner and supplier of high-quality agrifood products to international markets