PLMA Amsterdam 2027

Event dates: May 18–19, 2027
Location: Amsterdam, the Netherlands
Exhibitors: over 3,000 exhibiting companies from 70+ countries
Visitors: around 17,000 professionals from 120+ countries

Specialisation and uniqueness: this is one of the most selective and influential B2B platforms in the private label sector, with access granted only to manufacturers capable of meeting the requirements of the international retail market. The exhibition is not a mass event — it is a professional environment with a high level of participant selection, featuring companies with proven product quality, stable production capacity and experience in exporting.

PLMA creates a focused business ecosystem where key buyers from leading retail chains across Europe and the world meet with suppliers capable of delivering large-scale supplies under their own private labels. For manufacturers, this represents a real opportunity to enter international retail supply chains and establish a foothold in new markets.

Participation in the exhibition requires a commitment to hard work: every meeting is purpose-driven, and negotiations take place with partners who have clear procurement needs and requirements. It is here that the specific terms of cooperation are discussed — from technical specifications and quality standards to production volumes and long-term contracts.

At the same time, PLMA serves as an indicator of market trends in the private label sector. Participants gain access to the latest retail demands and innovations in products and packaging, and can objectively assess their competitiveness on an international level. Participating in PLMA Amsterdam alongside the U-Food Association strengthens trust among potential partners and positions the company as a reliable supplier, ready to work systematically with global chains.